Nowadays we are so used to looking at screens that even the aspect
ratio of a TV will immediately steer our eyes in its direction.
Screens capture our attention and this is extremely valuable; entire
companies are built on capturing people’s attention as their business
model. Yet what happens outside of our focus window is even more
important. We only need to take a step back and look outside. Do you
actually know what the aspect ratio of your focus window is?
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